latest website design complete

Just wrapped up a pro bono project for non-profit group HSC. Hester Street Collaborative works with NYC residents to transform the quality of life in their schools and neighborhoods using an approach that combines design, education and advocacy, encouraging community voices to lead the way in improving their environment and rehabilitating neglected public spaces. The project was to rehabilitate and breathe new life into HSC's existing site.


Starting with the information architecture, we examined, re-prioritized, and condensed the content into a new, more cohesive, and streamlined hierarchy.


With the IA in place, I then moved forward with sketching up some wireframes further shaping the content into place.


Once a set of wireframes were decided upon it was time to come up with the actual visual design. Drawing upon aesthetics as well as functionality and usability, I sought solutions while staying within the framework of HSC branding guidelines.






to view the full site click HERE

special streamline

"make it lonesome now, 'cause I'm a hobo myself sometimes"-Bukka White

I've been going through my old files lately and came across all these great train photos I collected while doing research for my book packaging project on hobo biographies. I've long been interested in trains and hobo mythology. Now a virtually extinct subject matter, its referenced heavily in old time blues and bluegrass music. Trains were a popular, (somewhat) easy, cheap mode of transportation that could take musicians and migrant workers from town to town in search of new and better opportunities. For me, the idea of trains spark my imagination and offer a sense of optimism, a chance for something better further down the line. In modern time with advances in technology and high security, train travel is dangerous and extremely difficult to manage.