latest website design complete

Just wrapped up a pro bono project for non-profit group HSC. Hester Street Collaborative works with NYC residents to transform the quality of life in their schools and neighborhoods using an approach that combines design, education and advocacy, encouraging community voices to lead the way in improving their environment and rehabilitating neglected public spaces. The project was to rehabilitate and breathe new life into HSC's existing site.


Starting with the information architecture, we examined, re-prioritized, and condensed the content into a new, more cohesive, and streamlined hierarchy.


With the IA in place, I then moved forward with sketching up some wireframes further shaping the content into place.


Once a set of wireframes were decided upon it was time to come up with the actual visual design. Drawing upon aesthetics as well as functionality and usability, I sought solutions while staying within the framework of HSC branding guidelines.






to view the full site click HERE